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News, data, and strategy for independent hoteliers.
Aishwarya Iyer - Content Writer
Senior Content Writer

Aishwarya Iyer

Aishwarya Iyer is a content writer specializing in hospitality technology, revenue management, and the hotel industry. She creates practical, research-driven content that helps hotel owners understand industry shifts, make informed commercial decisions, and keep pace with emerging trends.

Articles by Aishwarya Iyer

Vrbo is letting some hosts keep the subscription model. It won't say which ones.
News

Vrbo is letting some hosts keep the subscription model. It won't say which ones.

Vrbo ends its legacy subscription on October 29 and moves most listings to a 12% commission. A small, undisclosed group keeps the plan, and Vrbo has not said why.

By Aishwarya Iyer · Oct 23 · 3 min read
UK hospitality's VAT petition reached Downing Street with 401,250 supporters. The government has priced a 10% rate at £11 billion a year.
Policy

UK hospitality's VAT petition reached Downing Street with 401,250 supporters. The government has priced a 10% rate at £11 billion a year.

UKHospitality's petition reached Downing Street with 401,250 supporters, and the government has priced a 10% hospitality VAT rate at £11 billion a year.

By Aishwarya Iyer · Oct 23 · 4 min read
Your booking attribution is about to get worse. AI search is the reason.
News

Your booking attribution is about to get worse. AI search is the reason.

Zero-click search is thinning the trail from a guest's discovery to a booking, and 68% of US Google searches already end without a click.

By Aishwarya Iyer · Oct 23 · 4 min read
Airbnb's soft franchise push and independent hotels
News

Airbnb is building a soft franchise system for individual hosts. Independent hotels should notice.

Bernstein, a Wall Street research firm, reads Airbnb's free dynamic pricing tool as a first step toward a soft franchise model, narrowing the gap between small hosts and independent hotels.

By Aishwarya Iyer · Oct 23 · 4 min read
EU bans generic eco-claims and self-made green badges for hotels
Policy

EU bans generic eco-claims and self-made green badges for hotels

Since September 27, EU consumer law bans generic green claims and self-made eco-labels, but hotels can still make specific claims on the same page.

By Aishwarya Iyer · Oct 13 · 4 min read
Three North Wales councils hold off on a visitor levy
Policy

Three North Wales councils hold off on a visitor levy

Anglesey rejected the Welsh visitor levy, Conwy deferred it and Gwynedd has no decision date, leaving Cardiff as the only council set to charge from April 2027.

By Aishwarya Iyer · Oct 13 · 4 min read
UK hospitality pays 82p in business tax per £1 of pre-tax profit
Policy

UK hospitality pays 82p in business tax per £1 of pre-tax profit

UK hospitality paid the equivalent of 82p in business taxes for every £1 of pre-tax profit, the highest of 11 sectors, says the British Retail Consortium.

By Aishwarya Iyer · Oct 12 · 4 min read