Skip to content
HotelScaleUp
News, data, and strategy for independent hoteliers.
market

Market Intelligence

Data-led briefs for revenue teams.

NYC Hotel Rates up 75% Over The FIFA World Cup Final Weekend
NYC Hotel Rates up 75% Over The FIFA World Cup Final Weekend
Market Intelligence

NYC Hotel Rates up 75% Over The FIFA World Cup Final Weekend.

The FIFA World Cup final drove a massive 75% year-over-year rate surge in median hotel rates, but the tournament was ultimately just one piece of a complex, high-demand New York summer.

By Sharon Biggar2 min read
Market Intelligence

Latest stories

Room revenue in the UK and US is up, but profit margins are not.
News

Card commissions are the fastest-growing line in the European hotel P&L, and Southern Eu

HotStats reports credit card commissions up 7.9% across EMEA, more than double revenue growth and the fastest-growing line in the profit and loss account, with loyalty programme spend up 5.1%. In Southern Europe, the region carrying the continent's average, profit per room dipped in July while revenue climbed. In the Middle East each 1% of revenue decline is costing 1.5 to 2 times that in profit.

By Guneet Lamba · Jul 29
Overseas tourism earnings by source market, May 2025 vs May 2026. US & Canadian spend more than doubled year-on-year, driving Ireland's total up 16% while its European and British markets held flat.
Market Intelligence

US cash is king in Irish tourism

Foreign visitors to Ireland spent €152.9 million in May 2026 — up 16.1% year-on-year. But nearly all of that growth came from a single source market: North America, which surged 121.8% and overtook the rest of Europe combined.

By Sharon Biggar · Jul 17 · 2 min read
Percentage of French hotels by city that accept dogs
Market Intelligence

Ranked: Pet-friendly Is the amenity most French hotels are leaving on the table.

France's most pet-friendly city tops out at 40%. Paris hits 15%. Allowing dogs at your hotel could give you a competitive edge.

By Sharon Biggar · Jul 16 · 2 min read
Graph showing the growth rate of guest nights between January 2026 to February 2026
Market Intelligence

Portugal's tourism growth rate halved in February 2026: The post-pandemic rebound is over.

Portugal's accommodation sector recorded 1.8 million guests in February 2026, up just 0.8% year-on-year: half the growth rate posted in January. The deceleration is the first material slowdown signal since the 2022 post-pandemic recovery began.

By Policy Desk · Apr 22 · 7 min read
Chart showing the yoy percentage change in nights sold in France
Market Intelligence

International visitors save French tourism as domestic travel hits a wall.

France's tourism sector grew in the first quarter of 2026, but the headline figure hides a stark reality: domestic travel has contracted for the first time since the pandemic recovery began.

By Sharon Biggar · Apr 20 · 6 min read
Graph showing the average length of stay in Ireland broken down by country of origin
Market Intelligence

From stopover to stayover: the evolution of the North American visit to Ireland.

For decades, Ireland’s tourism relied on the quick-turnaround British visitor. That era is ending. A new structural reality is emerging: North American travelers are now staying an average of 14.8 nights per trip—more than triple their British counterparts. This fundamental decoupling is rewriting the economics of Irish tourism, turning long-haul visitors into the primary architects of a new regional economy.

By Sharon Biggar · Apr 19 · 4 min read