Why the Hotel industry's $100M Fight Just Became Obsolete

Name: Why the Hotel Industry's $100M Fight Just Became Obsolete
Uploaded: 2026-07-16T15:30:00.000Z
Duration: 1 min 30 s
Description: The decade-long, $100 million crusade to bypass online travel agencies has stalled. For small hotels, the threat isn't the OTA it’s the rise of AI agents.

The fight is no longer OTA vs Direct Bookings. Both have lost.

OTA vs Direct Bookings