Sharon Biggar is a lifecycle marketer and content writer specializing in hospitality technology, revenue management, and the hotel industry. She writes practical, research-backed articles that help hotel owners make smarter commercial decisions and stay ahead of emerging trends.
The FIFA World Cup final drove a massive 75% year-over-year rate surge in median hotel rates, but the tournament was ultimately just one piece of a complex, high-demand New York summer.
PriceLabs has upgraded its built-in Hotel Rate Shopper with competitor room-type matching, and includes it at no extra cost for existing PriceLabs hotel customers.
Foreign visitors to Ireland spent €152.9 million in May 2026 — up 16.1% year-on-year. But nearly all of that growth came from a single source market: North America, which surged 121.8% and overtook the rest of Europe combined.
With the UK government considering new local powers to manage short-term lets, English independent hotels face a potential shift in the competitive landscape. Here is how to prepare for the 2027 outlook.
Malaga City Council’s new planning mandate effectively closes the residential development route for tourist accommodation, forcing developers to navigate a complex, multi-month approval process for all new projects.
France's most pet-friendly city tops out at 40%. Paris hits 15%. Allowing dogs at your hotel could give you a competitive edge.
The platform's new 'cancel-for-any-reason' feature overrides host policies, creates a revenue hole for property owners, and signals a strategic pivot toward high-margin insurance products.
As Booking.com rolls out AI-generated summaries, independent hotel operators are losing control of their first impression to an algorithm that prioritizes conversion over brand voice.
With Tripadvisor shifting its focus to experiences and selling its dining business, independent hotels need to rethink their guest acquisition strategy
The decade-long, $100 million crusade to bypass online travel agencies has stalled. For independent hotels, the real threat isn't the OTA—it’s the rise of AI agents that are rendering the old distribution playbook obsolete.
Airbnb’s latest feature makes split payments a baseline expectation for travelers. Don't let your direct-booking strategy fall behind, here’s how to respond.
As AI reshapes the travel landscape, independent hotels are missing out. Here is why your property isn’t appearing in search results and how to reclaim your digital presence.
New research reveals that the vast majority of hotels are invisible to AI-powered travel planning, creating an urgent need for visibility optimization.
France's tourism sector grew in the first quarter of 2026, but the headline figure hides a stark reality: domestic travel has contracted for the first time since the pandemic recovery began.
For decades, Ireland’s tourism relied on the quick-turnaround British visitor. That era is ending. A new structural reality is emerging: North American travelers are now staying an average of 14.8 nights per trip—more than triple their British counterparts. This fundamental decoupling is rewriting the economics of Irish tourism, turning long-haul visitors into the primary architects of a new regional economy.